Analyze two short stories Essay Example | Topics and Well Written Essays - 1500 words

Analyze two short stories - Essay Example Connie is a fifteen years old girl, a typical adolescent, lover of music, theater and boys. Like all teenagers she is in revolt with the existing norms and is in search of independence. The fact that she is unaware of is that, independence brings with it maturity and responsibility and her tender body and mind are not yet prepared for both. While Arnold Friend on the other hand stands for harsh and brutal realities of the world. He is rough and tough. Might is right for him. He personifies lust in its purest form. Connie is impressed by his modern looks and shinning car, forgetting that all that glitters is not always gold. When dragged forcefully into the bitter realities of life by Friend she loses self-control and confidence. Structure of the story The theme is well developed into a unified story. The scene of the story is set in 1960, the period when women have begun their struggle for independence. The concept of modern woman is not yet very common. The naive fifteen years old C onnie sees the whole world from her own point of view. For the rebellions adolescent the life inside the house is very boring. Her mother is always scolding her and comparing her to her elder sister who â€Å"was so plain and chunky and steady that Connie had to hear her praised all the time by her mother and her mother’s sisters.†(Oates 23) Fully aware of her seductive powers Connie is determined to conquer the outside world with her beauty and charm but she is unaware of the forces that are beyond her control. . Exalted in her new discovered power to attract others, specially the high school boys, she finds it easy to control the whole world and lead a life according to her own wishes. She is a perfect epitome of fantasy with her rosy ideas of romance. Appearance is reality for her and everything that exists is real and lovable she â€Å"sat with her eyes closed in the sun, dreaming and dazed with the warmth about her as if this were the kind of love, the caresses o f love.†(Oates 33) The conflict comes in the form of Friend who is powerful, dominating, vicious and ruthless. Connie resists with all her might but she is forcefully dragged into the bitter realities of the mature world. So the whole story becomes tragic. The end is vague like the real life itself in which so many things are unexplainable and hard to understand just as we are told that she sees â€Å"so much land that Connie had never seen before and did not recognized except to know that she was going to it†(Oates 50) Symbolism in the story Symbolism also plays important part in the development of the main theme. The whole story is the symbol of human life; we start our life in such an enthusiastic manner like Connie and want to conquer the whole world. We are euphoric about our energies and power. Then suddenly the bitterness of the hard realities of life shakes us, shattering our belief and faith on ourselves. We are crushed by the burden of life which is often gove rned by the evil forces. Life itself is as vague as the ending of the story. It can be interpreted in so many ways but none of the interpretation bears a happy ending. Music is also used as a symbol in order to develop the theme of the story. It is always there in the fore front or in the back ground leaving its effect on all that is going on. Connie loves music and it is present in her head all the time turning her surrounding into an imaginary world where everything is beautiful and

Analyzing a Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Analyzing a Pricing Strategy - Essay Example The company chosen here for the pricing strategy analysis is â€Å"Givenchy† which is a world renowned firm for perfumes and luxury goods. This company has maintained its market value and product quality since years and their pricing strategy is well balanced with their customer demand and need. The customers are the life of any business and their needs and demands are evaluated by studying the market segmentation and their value attribution. The Company’s pricing strategy is entirely formulated with the aim of delivering highly qualitative products which can be identified as the status symbol of wealthy people. The company has different product line as perfumes, clothes, jewellery and other fashion accessories. The company has a phenomenal product value among the world wide consumers and for the very same reason it does not compromise much on its pricing. This is because the price of the product is which conveys the consumers about the value and quality of the product. Market segment is a sub set of consumer market, which caters to the profitability of a firm. A company creates value for a market segment by adding advantages and benefits to their products in accordance with customer tastes. Givenchy is an international firm which manufactures branded goods and luxury items and hence its customers are mainly aristocrats and wealthy population. Here the value for products is given by attributing quality and uniqueness to product they sell. This is because the wealthy consumers look primarily for a product which is of outstanding quality with extra – ordinary features. Givenchy being a renowned luxury brand creates value for their product in the international market by establishing their brand image, quality consistency and status symbol quotient. In order to create product value in their market segment, the company makes use of various endorsements, promotional offers, discounts and advertisement campaigns. The endorsement of Givenchy products are done by international celebrities who are considered as fashion icons and divas. This ensures the consumers that the Givenchy product lines are highly in vogue and have the characteristics of unique designer wear. Moreover, advertisement is considered as the potential means of creating brand image and value among market segments. Givenchy employs top rated models for their products launch and as their brand ambassadors. This delivers the consumers a message that the pr oduct is of exquisite standard and flamboyance. Additionally, the sophisticated company website and services offered, re-instates their product value and brand image among its consumers worldwide. 2. Does the company use different price offerings for different market segments? Describe these and evaluate how effective they are. A. â€Å"Givenchy† being an international brand has well planned strategies to absorb effectively into the global market. The pricing strategy of a company is based on a market research performed by the company in different market segments. A company keeps in mind, the demand for a particular product, competitor’s price, purchasing power of the customers and the good will of the product to formulate a viable pricing strategy for their products. Even though, Givenchy has wide market segments around the globe, there price offerings are

Causes and Effect Diagrams in Quality Management

Causes and Effect Diagrams in Quality Management CAUSE EFFECT DIAGRM IN INDUSTRY Definition of Cause Effect Diagram The cause effect diagram is the brainchild of Kaoru Ishikawa, who pioneered quality management processes in the Kawasaki shipyards, and in the process became one of the founding fathers of modern management. The cause and effect diagram is used to explore all the potential or real causes (or inputs) that result in a single effect (or output). Causes are arranged according to their level of importance or detail, resulting in a depiction of relationships and hierarchy of events. This can help you search for root causes, identify areas where there may be problems, and compare the relative importance of different causes. Causes in a cause effect diagram are frequently arranged into four major categories. While these categories can be anything, you will often see: manpower, methods, materials, and machinery (recommended for manufacturing) equipment, policies, procedures, and people (recommended for administration and service). These guidelines can be helpful but should not be used if they limit the diagram or are inappropriate. The categories you use should suit your needs. At SkyMark, we often create the branches of the cause and effect tree from the titles of the affinity sets in a preceding affinity diagram. The CE diagram is also known as the fishbone diagram because it was drawn to resemble the skeleton of a fish, with the main causal categories drawn as bones attached to the spine of the fish, as shown below. The fishbone diagram, as originally drawn by Kaoru Ishikawa, is the classic way of displaying root causes of an observed effect Cause effect diagrams can also be drawn as tree diagrams, resembling a tree turned on its side. From a single outcome or trunk, branches extend that represent major categories of inputs or causes that create that single outcome. These large branches then lead to smaller and smaller branches of causes all the way down to twigs at the ends. The tree structure has an advantage over the fishbone-style diagram. As a fishbone diagram becomes more and more complex, it becomes difficult to find and compare items that are the same distance from the effect because they are dispersed over the diagram. With the tree structure, all items on the same causal level are aligned vertically. History Ishikawa diagram, in fishbone shape, showing factors of Equipment, Process, People, Materials, Environment and Management, all affecting the overall problem. Smaller arrows connect the sub-causes to major causes. Ishikawa diagrams were proposed by Kaoru Ishikawa in the 1960s, who pioneered quality management processes in the Kawasaki shipyards, and in the process became one of the founding fathers of modern management. It was first used in the 1960s, and is considered one of the seven basic tools of quality control. It is known as a fishbone diagram because of its shape, similar to the side view of a fish skeleton. Mazda Motors famously used an Ishikawa diagram in the development of the Miata sports car, where the required result was Jinba Ittai or Horse and Rider as One. The main causes included such aspects as touch and braking with the lesser causes including highly granular factors such as 50/50 weight distribution and able to rest elbow on top of drivers door. Every factor identified in the diagram was included in the final design. The Cause Effect (CE) diagram, also sometimes called the ‘fishbone diagram, is a tool for discovering all the possible causes for a particular effect. The effect being examined is normally some troublesome aspect of product or service quality, such as a machined part not to specification, delivery times varying too widely, excessive number of bugs in software under development, and so on, but the effect may also relate to internal processes such as high rate of team failures. The major purpose of the CE Diagram is to act as a first step in problem solving by generating a comprehensive list of possible causes. It can lead to immediate identification of major causes and point to the potential remedial actions or, failing this, it may indicate the best potential areas for further exploration and analysis. At a minimum, preparing a CE Diagram will lead to greater The CE Diagram was invented by Professor Kaoru Ishikawa of Tokyo University, a highly regarded Japanese expert in quality management. He first used it in 1943 to help explain to a group of engineers at Kawasaki Steel Works how a complex set of factors could be related to help understand a problem. CE Diagrams have since become a standard tool of analysis in Japan and in the West in conjunction with other analytical and problem-solving tools and techniques. CE Diagrams are also often called Ishikawa Diagrams, after their inventor, or Fishbone Diagrams because the diagram itself can look like the skeleton of a fish. Typical categories are: The 4 Ms (used in manufacturing) understanding of the problem. Machine (Technology) Method (Process/Inspection) Material (Raw, Consumables etc.) Man Power (physical work)/Mind Power (Brain Work): Kaizens, Suggestions The 8 Ps (used in service industry) Product=Service Price Place Promotion People Process Physical Evidence Productivity Quality The 4 Ss (used in service industry) Surroundings Suppliers Systems Skills More Ms Mother Nature (Environment) Measurement (Inspection) Maintenance Money Power Management Why Use a Cause Effect Diagram? A cause effect diagram helps to determine the causes of a problem or quality characteristic using a structured approach. It encourages group participation and utilizes team knowledge of the process. It uses an orderly, easy-to-read format to diagram cause-and-effect relationships. It increases knowledge of the process by helping everyone to learn more about the factors at work and how they relate. It indicates possible causes of variation in a process and identifies areas where data should be collected for further study. Example of cause effect diagram How to draw CE diagram in industries This is a three step process. Step 1 Write down the effect to be investigated and draw the backbone arrow to it. In the example shown below the effect is Incorrect deliveries. Step 2 Identify all the broad areas of enquiry in which the causes of the effect being investigated may lie. For incorrect deliveries the diagram may then become: For manufacturing processes, the broad areas of enquiry which are most often used are Materials (raw materials), Equipment (machines and tools), Workers (methods of work), and Inspection (measuring method). Step 3 This step requires the greatest amount of work and imagination because it requires you (or you and your team) to write in all the detailed possible causes in each of the broad areas of enquiry. Each cause identified should be fully explored for further more specific causes which, in turn, contribute to them. You continue this process of branching off into more and more directions until every possible cause has been identified. The final result will represent a sort of a mind dump of all the factors relating to the effect being explored and the relationships between them. Different types of CE Diagram There are three different types of CE Diagram. The basic type explained above is called the Dispersion analysis type. The other two are the Production process classification type and the Cause enumeration type. Production classification type This type differs from the basic type above in that each discrete stage in the production process leading up to the effect being examined is shown along the main arrow or backbone of the diagram. Possible causes are then shown as branches off these as shown in the illustration overleaf. This type of CE Diagram is often easier to construct and understand because those involved are already familiar with each of the production steps identified. Cause enumeration type This is not so much a different type of diagram but a different method of constructing a diagram. Instead of building up a chart gradually (starting with the backbone, deciding broad areas, then adding more and more branches), you postpone drawing the chart and simply list all the possible causes first. Then draw the chart in order to relate the causes to each other. This method has the advantage that the list of possible causes will be more comprehensive because the process has a more free-form nature. The disadvantage is that it is more difficult to draw the diagram from this list rather than from scratch. This method of drawing a CE Diagram can be used in conjunction with Brainstorming by using it to distil the brainstorm output down into a logical and useable set of information. Good and bad CE diagrams A good CE diagram is one which explores all possibilities so it is likely to be large and complex-looking as twig after twig sprouts for each new related idea noted down. Be suspicious of CE Diagrams with few factors, or which are neat and well ordered. These may reflect a lack of knowledge of the situation, or show that the effort to draw the diagram was not creative and exhaustive enough. The cause and effect diagram can also be drawn with right angles, which makes it less tangled, and easier to see what layer of causality is being considered at any given time. How to Use the Tool in cause and effect diagram : Follow these steps to solve a problem with a Cause and Effect Diagram: 1. Identify the problem: Write down the exact problem you face in detail. Where appropriate identify who is involved, what the problem is, and when and where it occurs. Write the problem in a box on the left hand side of a large sheet of paper. Draw a line across the paper horizontally from the box. This arrangement, looking like the head and spine of a fish, gives you space to develop ideas. 2. Work out the major factors involved: Next identify the factors that may contribute to the problem. Draw lines off the spine for each factor, and label it. These may be people involved with the problem, systems, equipment, materials, external forces, etc. Try to draw out as many possible factors as possible. If you are trying to solve the problem as part of a group, then this may be a good time for some brainstorming. Using the Fish bone analogy, the factors you find can be thought of as the bones of the fish. 3. Identify possible causes: For each of the factors you considered in stage 2, brainstorm possible causes of the problem that may be related to the factor. Show these as smaller lines coming off the bones of the fish. Where a cause is large or complex, then it may be best to break the it down into sub-causes. Show these as lines coming off each cause line. 4. Analyze your diagram: By this stage you should have a diagram showing all the possible causes of your problem that you can think of. Depending on the complexity and importance of the problem, you can now investigate the most likely causes further. This may involve setting up investigations, carrying out surveys, etc. These will be designed to test whether your assessments are correct. There are three main applications of cause-and-effect diagrams in industries: 1. Cause enumeration is one of the most widely used graphical techniques for quality control and improvement. Sometime it may be very difficult to determine the primary causes to be included in the diagram. If that is the case, after we have determined the characteristic or effect we are examining, we follow these steps: †¢ Use brainstorming to create a list of all the possible causes. The list will contain a mixture of primary, secondary and tertiary (or big bone, middle sized bone and small bone) causes. †¢ Sort the list by grouping causes that are related. †¢ Identify or name each major grouping and make your cause-and-effect diagram. (Thus cause enumeration facilitates the identification of root causes because all conceivable causes are listed.) †¢ Machine, Manpower, Material, Measurement, Method and Environment are frequently used major causes that can apply to many processes. 2. In Dispersion analysis, each major cause is thoroughly analyzed by investigating the sub-causes and their impact on the quality characteristics (or effect) in question. The key to this diagrams effectiveness lies in the reiteration of the question, Why does this dispersion (cause) occur? This diagram helps us outlining the reasons for any variability, or dispersion. Unlike cause enumeration where smaller causes that are considered insignificant are still listed, in dispersion analysis, causes that dont fit the selected categories are not listed. In other words, sometimes small causes are not isolated or observed. Consequently, it is possible that some root causes will not be identified in dispersion analysis. 3. When cause-and-effect diagrams are constructed for process analysis, the emphasis is on listing the causes in the sequence in which the operations are actually conducted. The advantage of this diagram is that, since it follows the sequence of the production process, it is easy to assemble and understand. The disadvantage is that similar causes appear again and again, and causes due to a combination of more than one factor are difficult to illustrate. Fishbone diagram Uses of cause effect diagram in industries:- Use your diagram to develop a common understanding of the factors potentially influencing or causing a quality problem. Use your diagram as a road map for collecting data to verify the causal relationship of various factors to the characteristic. Continue to annotate and modify your diagram as you verify relationships and learn more. Using a cause-and-effect diagram this way will help you to see which factors in your process need to be checked, modified or eliminated Example The example below shows a Cause Effect diagram drawn by a manager who is having trouble getting cooperation from a branch office If the manager had not thought the problem through, he might have dealt with the problem by assuming that people were being difficult. Instead he might think that the best approach is to arrange a meeting with the Branch Manager. This would allow him to brief the manager fully, and talk through any problems that he may be facing. ADVANTAGES AND DISADVANTAGES ADVANTAGES Fishbone diagrams permit a thoughtful analysis that avoids overlooking any possible root causes for a need. The fishbone technique is easy to implement and creates an easy†to†understand visual representation of the causes, categories of causes, and the need. By using a fishbone diagram, you are able to focus the group on the Ê ºbig pictureÊ º as to possible causes or factors influencing the problem/need. Even after the need has been addressed, the fishbone diagram shows areas of weakness that † once exposed † can be rectified before causing more sustained difficulties. DISADVANTAGES The simplicity of a fishbone diagram can be both its strength and its weakness. As a weakness, the  simplicity of the fishbone diagram may make it difficult to represent the truly interrelated nature of problems and causes in some very complex situations. Unless you have an extremely large space on which to draw and develop the fishbone diagram, you may find that you are not able to explore the cause and effect relationships in as much detail as you would like to.

The Importance of Disaster Investigations for Systems Engineers :: Engineers Engineering Systems Essays

The Importance of Disaster Investigations for Systems Engineers - What is a Systems Engineer? In the modern industry engineering systems are becoming more complex by the day. Therefore a need for elite engineers i.e. the Systems Engineer, capable of applying a wide range of engineering disciplines to a variety of tasks from product design and development from requirements analysis to simulation to manufacturing and marketing etcà ¢Ã¢â€š ¬Ã‚ ¦ is essential. Such engineers work within a team at the heart of the organisation where the design and development of a project is carried out. At this stage it is of great importance that every aspect of the design is studied accurately in order to ensure the final product works effectively, efficiently and safely. However, although maximum effort is made during the design, it is impossible to produce a result 100% efficient. This unfortunately leads to the occurrence of accidents and in some extreme cases to a disaster. By carrying out investigations into the disasters and their causation, lessons can be learnt and employed in future designs. This allows the team of engineers to improve the performance and efficiency of the system whilst maintaining the maximum safety levels. - Disasters and why they happened? - Air disasters caused due to faulty design: There have been historically countless cases of confusion in handling the flaps and the gear controls on the DC3 aircraft as they are in close proximity to each other and of similar shape. This is a problem that should have been addressed by the system engineers before the final go ahead for production was approved considering the importance of such instruments and their role during the flight of the aircraft. - Challenger disaster caused due to faulty design: This incident saw the destruction of the United States space shuttle Challenger 73 seconds after take-off from the Kennedy Space Centre on January 28, 1986 killing the entire shuttle crew. The disaster was caused by the failure of an "O-ring" seal in the solid-fuel rocket on the shuttle's right side. The seal's faulty design and the unusually cold weather, which affected the seal's proper functioning, allowed hot gases to leak through the joint. Flames from inside the booster rocket escaped through the failed seal and enlarged the small hole. The flames then burned through the shuttle's external fuel tank and cut away one of the supports that attached the booster to the side of the external tank. The booster broke loose and collided with the tank, piercing the tank's side. Liquid hydrogen and liquid oxygen fuels from the tank and booster mixed and ignited, causing the shuttle to tear apart. It is quite clear from this example that had the design of the ring

Waiting for the phone call

The room is stuffy. It has a gaudy lino floor with pattern rubbed away in front of the sofa and round the table; the walls are damp and cluttered with old calendars and pictures torn from magazines. There is a rotten stench. The mantelpiece by the fireplace is filled with china ornaments: big-eyed flop-eared rabbits and beribboned kittens and flowery milkmaids and a porcelain doll wearing a Victorian dress and her long, golden hair in two neat plaits. The room is silent; except for the steady paced ‘tick-tock' from the ancient Grand-father clock. It is Dorothy's birthday, 12th August. She is hunched up on her old tacky sofa on an early August morning. Dorothy is startled by birdsong echoing across the garden outside and, for a long time, she stares in confused remembrance towards where the swelling orange sun is burning the faded floral wallpaper across from her old-fashioned table. ‘It's my birthday,' she finally realises. ‘I'm seventy-six today. Where did it go?' Climbing painfully from a lumpy sofa, standing in a striped night dress by the window, Dorothy stares outside in her back garden. There's much too be done. Later. Much later. These days it's all weed killing, backache and sore bones. ‘It's my birthday.' Dorothy's cat slithers past a glass sharp wall and drops beside its shadow under an apple tree, stalking anxious sparrows. Under the broken birdhouse a mouse plays with a nibble of yesterday's bread. Shadows shrink in bright shyness against all the garden fences and the last star melts into dawn rise. There's heat in the breathless August day already. Dorothy sits in her kitchen. Silent. The house, holding its breath around her, the roof heavy and oven baked. Dorothy's thick veined hands brush toast crumbs from the plastic tabletop and when she moves her faded dainty feet dust dances giddily on the sun patched carpet. She listens to the awakening of the new day: the clock on the dresser ticks hurriedly and the letter box snaps awake. Dorothy walks to the hall and picks up bills and ads that promise discounts and holidays abroad, Dorothy has never been out of England, never been on a plane. Her tired eyes examine the envelopes at arm's length. There are no birthday cards to sigh over – Not even from her family! Returning to the familiar kitchen she slides a knife along her letters, slitting out the folded information. It's better than nothing. Even if the electricity is red and overdue – At least, they keep in touch. No longer absorbed in her letter opening task Dorothy looks at the sunlight shining blindly on her glazed, brown teapot and then she pours some lukewarm tea. She sits and thinks about birthdays back then – Cakes and drinks, songs and celebrations and her precious beloved family members spending time with her on her special day. Back when. ‘Time flies,' she says. She's talking to herself most days – who else will listen? Up in the still shadowed parlour a clock chimes the hour and Dorothy rises tiredly and prepares to face the day. She stumbles into the living room and looks up to the mantelpiece. No birthday cards – Only a picture of her and her adorable grandchildren, Steven and Carol. Her eyes close. She becomes delirious with dreaming†¦ Carol skipping up the lawn with a small straw basket, picking up little daisies and carefully placing them in the basket. Steven, being 2 years old, filling the bird house with crunchy treats awaiting the magpies to glide in. Dorothy is stood under the apple tree, tip-toeing up and grabbing fresh, ripe apples for her relatives. Carol and Steven run over to Dorothy and wrap their arms tightly around her as if they were to never let go†¦ Dorothy smiles and wishes she could still feel their small hands around her waist, grabbing securely. She dresses and walks to the front door and checks the windows and the bolts and all's secure. When the night time house creaks with its own age, Dorothy thinks of burglars and imagined violations and trembles in case they invade her. Dorothy swings open the front door and sees Carol and Steven stands there, smiling like sunlight. ‘Happy birthday Grandmother!' No longer astonished, Dorothy smiles back and sighs because they aren't really there. Her head sinks and she wonders back to living room. She notices the phone on the table. She slides over to it. Gently picks it up to check if the dial tone is there – she is reassured and drops it down. No phone calls. No phone messages. No birthday cards. She collapses into her tacky sofa. When she turns on the television the news assaults her soul. The world is littered with dead children and pain. The world has gone mad with cruelty and nobody seems to have noticed. It was different back in her day, when children could go out and play happily on the street without anybody worrying that someone would come abruptly attack them. Back when. She is startled by the sharp ringing of the phone. Her heart is pounding – could this be the phone call she has been waiting for all day? Is this her treasured family? She reaches over and clasps the phone. ‘Hello?' she asks waiting urgently for answer. ‘Hello. My name is Abigail Taylor calling on behalf of†¦' the woman replied. Dorothy slowly lowers the handset and replaces it back in the holder. She stands there paralysed. A tiny tear drop trickles down her wrinkly skin. She felt so much pain it was as if someone had stabbed her millions of times in the heart. What is the point of living if there is nobody who even knows you exist? The Grandfather clock strikes six in the evening. She strolls back to the photo of her with her grandchildren. Dorothy bursts out in tears – her eyes sore and red and waterfalls of tears flowing down her face. She picks up the photo and holds it against her broken heart. Dorothy still hopes to get that special phone call from her much-loved grandchildren.

Rating Systems for Films Essay

Movies have been around since the 1890’s for entertainment, artistic brilliance, enlightenment and historical record. During that time period parents would take their children to the movies they thought were rated PG but found content in the films to adult for their children’s eyes and were outraged. Then later on different religious groups started protesting cinemas due to their explicit content full of sex and violence. So avoid censorship picture producers had to form their own rating guidelines. Motion Picture Producers and Distributors Association of America In the early 1920’s filmmakers began to realize that the clean movies they were producing no longer interested America so they began adding more sex and violence into their movies. In 1922, the presidents from major motion picture studios which were Samuel Goldwyn, Louis B. Mayer, Jesse Lasky and Joseph Schenck made the Motion Picture Producers and Distributors Association of America to stop censorship from the government, rating and safeguarding the movies that were made. The portrayal of sex and violence in cinema began to threaten the morality in America, in the 1930’s Motion Picture Producers and Distributors Association of America made a strict set of guidelines called the Production Code, which followed movie content for two decades (Doherty). â€Å"The Production Code stayed in place and was reasonably effective for the next 30 years or so until it was replaced by the rating system we have today†. (Censorship in Hollywood) Moviemakers had to tailor their films to fit the requirements of the production code or have their movie banned from being played. Since the Motion Picture Producers and Distributors Association of America wanted to self-censor all movies that were made, they had to submit all movies made for approval before they were distributed. In 1945, the creator of The Production Code, William hays was succeeded from the role of president by Eric Johnson. During Johnson Presidency he â€Å"added to his mission the promotion of American films, which were gaining in popularity overseas in the post-World War II era.†(MPPA) Later Johnsons changed the organization to â€Å"The Motion Picture Association of America.† Then when Johnson died the MPPA’s presidency was empty for about three years. In the late 1960’s cinema  started to change. New types of filmmaking and filmmakers from different countries started to take place in America. Since America started expanding the society’s freedom and the way of life, the MPPA’s strict self-regulation censorship wouldn’t last. In 1966, Jack Valenti was named MPAA President and many revisions were made to the Hays Code since America was changing social mores. Jack Valenti â€Å"founded the voluntary film rating system giving creative and artistic freedoms to filmmakers while fulfilling its core purpose of informing parents about the content of films so they can determine what movies are appropriate for their kids.†(MPPA) Now the MPPA gets the help of multiple parents to see which content fits in each category. What each rating means Each movie is rated and put into one of the five different categories depending on what content is being portrayed in each different film. Films are even sometimes labeled under the â€Å"Not yet Rated† category because the MPPA has yet to rate the film. â€Å"G- General Audiences. All Ages Admitted† means it contains no type of language, nudity, sex, violence or anything that would offend parents of young children. â€Å"PG — Parental Guidance Suggested. Some Material May Not Be Suitable for Children.† Means that it should be looked over and approved by parents before letting their children attend. There may be some content with brief profanity, violence and or nudity. There’s no drug use and minimal themes call for parent supervision. â€Å"PG-13 — Parents Strongly Cautioned. Some Material May Be Inappropriate For Children Under 13.† Means parents should determine whether or not their children under 13 should view this movie. There may be violence but not realistic. Minimal language and drug use and there may be brief nudity but nothing sexual. â€Å"A PG-13 motion picture may go beyond the PG rating in theme, violence, nudity, sensuality, language, adult activities or other elements, but does not reach the restricted R category†(MPPA) â€Å"R — Restricted. Children Under 17 Require Accompanying Parent or Adult Guardian.† Means it may include adult themes, language, intense violence, sexually-oriented nudity, drug abuse and other graphic content. Children under than 17 not allowed and parents are advised not to bring their children. â€Å"NC-17 — No One 17 and Under Admitted.† Means no one under 17 admitted. Parents consider this movie to adult like. The content is only  appropriate for adult audience. Studies from Harvard University of health show that the MPPA allows more violent and explicit content then they have before, saying that â€Å"movie raters have grown more lenient in their standards.† (Waxman) The study shows that MPPA ratings have vague and confusing descriptions on what content is actually showing. Some of the ratings depending on content still haven’t changed â€Å"a movie rated PG or PG-13 today has more sexual or violent content than a similarly rated movie in the past.† (Waxman) Movie ratings changed depending on what society views as acceptable content in each rating. For example, â€Å"Disney’s 1994 movie †The Santa Clause† was rated PG, while the 2002 sequel, †The Santa Clause 2,† which had comparable content, was rated G. (Waxman) Rich Taylor, a spokesman from the MPPA says that â€Å"the standards for judging acceptable depictions of sex and violence in American society were constantly changing, and that it would not be surprising if that changed for movie ratings as well.†(Waxman) Overall the rating system was made to avoid censorship from the government and for the MPPA to have freedom to rate their movies. If it wasn’t for the outraged parents and all the protesting against cinema the rating system might not have been the same. Though the current rating system today allows more sex and violence into PG and PG-13 movies it’s only based on the judging system from society. â€Å"Motion Pictures and Their Impact on Society in the Year 2001.† MIDCONTINENT PERSPECTIVES: Midwest Research Institute Kansas City, Missouri. April 25, 1978. Web. December 9th 2012 The Numbers Guy. â€Å"Let’s Rate the Ranking Systems of Film Reviews† Wall Street Journal. January (2009) Web. December 9th 2012 Tickle, Jennifer, etal. â€Å"Tobacco, Alcohol, and Other Risk Behaviors in Film: How Well Do MPAA Ratings Distinguish Content?† December, 1 2011. Web. December 10th 2012 Waxman, Sharon. â€Å"Study Finds Film Ratings Are Growing More Lenient† NY Times. Web July 14th 2004 December 9th 2012 Wilson, Barbara J. â€Å"What’s Wrong with the Ratings† 2002. Web. December 13th 2012